0,0x
Average real ROAS · ecommerce portfolio ECOMMERCE BOOST · ONLINE SALES
00:00:00 CET
8x ROAS on Google Ads.
Real sales: −12%.
Somebody is lying.
We measure from your store, not from the ad platform. Before scaling spend, we know exactly how much you're really making.
PrestaShop
WooCommerce
Source of truth · not GA4 WooCommerce
0
Data contaminated after setup 01 — DOES THIS SOUND FAMILIAR?
You invest in advertising.
The dashboard says it's going well.
Your bank doesn't see it.
It's the most common problem in ecommerce and the one least talked about. The ad platform has every incentive in the world to show you the highest possible number. It's not bad faith — it's how default attribution works. The result: you think you're earning 8x and you're actually earning 4x. Or less.
02 — WHY IT HAPPENS
It's not your agency. It's the broken measurement.
Most online stores share the same basic problem: they measure from the ad platform, not from the store. The difference is huge. The platform credits itself with everything it can. The store knows exactly which orders came in, when and how much they were worth.
WHAT THE PLATFORM SHOWS YOU
8,0x
ATTRIBUTED ROAS · GA4 / ADS
Includes sales you would have had anyway, duplicated conversions and stolen brand traffic.
WHAT MATCHES YOUR BANK
?,?x
4,1x
REAL ROAS · MEASURED FROM PRESTASHOP
Real orders. No inflated attribution. The number that matches your ERP.
REAL CASE · ACTIVE CLIENT
A photography and electronics store thought it had a 14x ROAS. We measured from its PrestaShop. The real ROAS was 5,3x. The gap: duplicated events, the payment gateway counted as a source and brand campaigns inflating the return. Verified real revenue: €181,000. First we clean up the measurement. Then we scale. Never the other way round.
03 — WHAT YOU GET
The real data. Then, scale with confidence.
When the data is reliable, everything changes. You know exactly which channel generates which result. You can raise budget with confidence because you know the margin holds. And you can stop what doesn't work without fear of getting it wrong.
04 — REAL RESULTS
Data from active clients. No makeup.
PHOTOGRAPHY · ELECTRONICS · ANDORRA
Attributed ROAS: 14x. Confidence: total. Perceived revenue: excellent.
By measuring from PrestaShop we found duplicated events, the payment gateway showing up as a traffic source and brand campaigns inflating ROAS by 160%.
Real ROAS5,3x
Verified revenue181.000€
Active client · verifiable data
ACTIVE SECTORS IN PORTFOLIO
05 — WHY WERISE
The agency that loses money if you don't win.
Most agencies charge for doing, not for achieving. We charge for results. If the investment doesn't generate real sales, there's no invoice. That forces us to measure properly from day one — because if the data lies, it lies to us too.
06 — THE PROCESS
Four weeks to learn the truth. Then, scale.
We don't start investing until the data is reliable. It's slower at first. It's far more profitable from month two.
MODEL
Monthly management with free cancellation. No lock-in. Initial audit free of charge: we tell you what's contaminated before you sign anything.
07 — THE SERVICES
Everything a store needs to grow with data.
We don't sell standalone services. We sell a system. Clean measurement is the starting point — without it, the rest doesn't work.
Fashion / footwear Photography / electronics Natural stone / materials Bicycles Cosmetics
NEXT STEP
Find out how much you're really making.
We audit your measurement at no cost. We tell you which revenue is real, what's contaminated and how much you can safely scale. No commitment.
Request a free audit →YOUR STORE
We audit your measurement before talking about spend.
Six questions. If you're not at the point of scaling, we'll tell you before the session.
Request received
Received. We'll audit your measurement within 48h.
We'll send you the diagnosis: which revenue is real, what's contaminated and how much you can scale. If you're not the profile we're looking for, we'll tell you that too.
